General

When we collect information from you, it is our policy to meet fully the requirements of the Personal Data (Privacy) Ordinance (Chapter 486) of the laws of Hong Kong which regulates the treatment of personal data. Personal data is any information relating to any living individual from which it is practicable to identify that individual. In dealing with personal data, we will ensure compliance by our staff with the standards of security and confidentiality prescribed by the laws of Hong Kong.

This Statement explains our practice in relation to the collection, retention, storage and sharing of personal data.

Collection of Personal Data

From time to time, we will collect personal data, such as (but not limited to) your name, age, title, position, address, contact number (including mobile phone and fax numbers) and email address, from you in connection with our provision of services, activities and facilities.

We may also generate and compile information about you. Personal data and other information provided by you or generated and compiled by us about you from time to time is collectively referred to as "Your Information".

Your Information will be processed for the specific purpose which will be given at the time we collect Your Information. Such purposes may include but is not limited to:

  1. providing and processing applications or requests for services, activities and facilities, including but not limited to the operation of our website and the testing Mobile Application developed by Motherapp and matters relating to the administration, management, operation and maintenance of the same;
  2. communicating with you, including but not limited to responding to your requests for information, services, activities and facilities;
  3. designing and offering contests, games, lucky draws, promotions, surveys and/or events;
  4. enabling you to send e-mails, e-cards of preferred pages from our website to friends;
  5. marketing products, services, activities, facilities and other subjects, pursuant to any consent provided by you (please see further details in "Use of Your Information in Direct Marketing" section in our relevant Personal Information Collection Statement provided to you, and you may opt out from receiving marketing information);
  6. tailoring your experience at our website, showing content of interest, displaying the content according to your preferences by use of demographic information which is shared with advertisers on an aggregate basis (without revealing the identity of individual user of our website);
  7. diagnosing problems with our server and administering our website by use of your Internet Protocol address;
  8. conducting internal statistical research and analysis;
  9. making disclosure when required by any law, court order, direction, code or guideline applicable in or outside Hong Kong;
  10. preventing, detecting or investigating suspicious or illegal activities.

The provision of personal data or any information is voluntary. However, any failure to supply the necessary personal data or information requested by us may result in us being unable to process your requests or provide the services, activities and facilities requested by you.

In relation to use of Your Information in direct marketing, we will only do so subject to your consent and you have the right to opt-out from such use. You may also change your preference with regard to use of Your Information in direct marketing at any time by sending an e-mail to [email protected], writing to us at the address below, calling us at (852) 3427 8265 or contacting us via the contact information provided in our direct marketing materials.

We shall make a record of your visit to our website. The record will show the domain name server address part of your email address and details of the pages visited. We only collect aggregate information about the number and types of visitors by reference to their domain name server address. This information is used by us for preparing general statistics on the usage of our website and may also be disclosed by us in the case of any unlawful use of our website.